Beats Launches Beats 360: Customizable Over-Ear Headphones with Advanced ANC and Sweat Resistance
On September 22, 2026, Beats introduced the Beats 360, a premium over-ear headphone offering innovative customizable cushions, enhanced noise cancellation, and water resistance designed for active users.
Beats unveiled its new flagship over-ear headphones, the Beats 360, on September 22, 2026. Priced at $349.99, the Beats 360 focuses on customization and advanced audio technology, featuring interchangeable ear and headband cushions available in Performance Knit and UltraPlush materials. These cushions can be swapped out in several colors including Volt and Navy, expanding personalization options for users beyond the standard Black, Cloud, Pink, and Sky colors of the headphones themselves. [1][2]
The Beats 360 promises a significant upgrade in noise cancellation performance, offering up to 1.75 times more active noise cancellation (ANC) compared to the Beats Studio Pro. This is achieved through eight integrated microphones that continuously analyze the surrounding acoustic environment to optimize the listening experience. Additionally, the headphones support Personalized Spatial Audio with dynamic head tracking and deliver immersive 360-degree Dolby Atmos sound, indicating a strong emphasis on spatial sound technology. [1]
Targeted at active lifestyle users, the Beats 360 is the first Beats over-ear model to hold an IPX4 rating for sweat and water resistance, a feature not commonly found in premium ANC headphones. The battery life supports up to 32 hours of playback with ANC enabled, and a Fast Fuel charging capability provides one hour of listening after just five minutes of charging, catering to users who require both performance and durability. [1]
Orders for the Beats 360 opened on September 22, 2026, with in-store availability commencing September 24, 2026. The headphones can be purchased through retailers such as Best Buy in the UK and are compatible with both Apple and Android ecosystems. Features such as one-touch pairing, automatic iCloud pairing and Find My integration for Apple users, as well as one-touch pairing and Find Hub geolocation for Android users, suggest broad device compatibility and convenience. [1][2][3]
For customization enthusiasts, separate cushion kits are sold separately at $49.99 but are being offered for a limited time in select markets including the US and UK at a promotional price of $9.99. This allows consumers to personalize their headphones extensively, matching aesthetic preferences or replacing worn components easily. The launch campaign also features model Kendall Jenner, highlighting the headphone’s versatility and options for personal expression. [1]