iPhone 18 Pro Price, Release Date, Colors and Storage
iPhone 18 Pro starts at $1,199 and Pro Max at $1,299 in the US, with four colors, four storage tiers and availability beginning September 18, 2026.
Timeline
- September 9, 2026: Apple announced iPhone 18 Pro and iPhone 18 Pro Max.
- September 12, 2026: Preorders opened in the first group of countries and regions.
- September 18, 2026: General availability began in the first launch markets.
Apple announced iPhone 18 Pro at a starting US price of $1,199 and iPhone 18 Pro Max at $1,299. Those figures apply to the base configurations before tax and do not include a carrier agreement, trade-in credit, AppleCare or accessories. [1][2]
Both models are available with 256GB, 512GB, 1TB or 2TB of storage. The starting price refers to 256GB. Storage cannot be expanded with a memory card, so buyers comparing prices should compare the same capacity rather than the lowest headline price for one model with a larger configuration of another. [1]
The launch colors are burgundy, glacier, silver and black. Apple also announced matching or complementary cases and carrying straps, sold separately. Color availability can differ by model, retailer and inventory, while the internal specifications do not change solely because of the exterior finish. [1]
Preorders began September 12 in more than 65 countries and regions, with availability beginning September 18. Apple listed a further group of markets for September 25. Regional prices, taxes, physical-SIM support, financing and consumer-protection terms can differ. [1][2]
Apple advertised trade-in and carrier credits, but those offers have eligibility requirements and can be delivered as bill credits over time. A promotional maximum is not the cash value for every device. The full retail price remains the most useful baseline for comparing models and storage tiers. [1]
iOS 27 became available before the phones reached stores. Apple said feature availability can vary by language, region and local law, and some Apple Intelligence or Siri AI functions require supported settings or remain in beta. The operating-system label alone does not guarantee every advertised feature. [1]
Buyers should check the current Apple Store page for live pricing and inventory because launch offers can expire. The launch release remains the authoritative historical record for the initial prices, colors, capacities and dates, while the store reflects later changes and refurbished availability. [1][2]